The team at is implementing a powerful and well-rounded marketing strategy to recruit book lovers and collectors. Here are a few examples of how we plan to drive registrations: 

  • Email and social media marketing to Biblio’s combined audience of nearly half a million subscribers 
  • Discounts offered to pre-registered attendees
  • Google advertisements deployed to previous website visitors
  • A boosted Facebook event meant to recruit new attendees and encourage them to participate in the live event 
  • Press releases sent out to top relevant publications
  • Establishing partnerships with other top industry organizations to get the word out via their own internal mailing lists
  • Publishing blog content on to build awareness of virtual book fairs